IVP - Andy Unedited - Business and Accounting Archives

Unpaid Critics

A friend, David Horton, once said, "Some get paid to be critics. Everyone else does it for free."

We, like any organization or business, get our share of criticisms and complaints. How do we deal with it? Here are my guidelines.

Not an Exact Science

Since I've been an editor all these years, many people assume I have a degree in English or journalism. They are wrong, of course. I have a degree in mathematics.

That may seem an odd thing, but studying mathematics has helped me tremendously as an editor in at least two ways. First, it trained me to think logically and rigorously. Second, it means I'm not totally lost when it comes to thinking about the numbers side of publishing. And there are a lot of numbers to think about: profit, loss, expenses, budgets, sales rates and projections, price calculations, spread sheets, and more.

Taking Stock

Next week IVP undertakes its annual ritual of taking stock. I don't mean we will evaluate how well we did or didn't hit our goals for the end of our fiscal year on June 30. Rather almost all office personnel are commandeered by those in our accounting department and our distribution center to "do inventory." I and my colleagues will don lightweight grubbies (the forecast is for the high eighties) and partner with our more warehouse-savvy comrades to count books.

The Outsource Question

Celebrate logistics, as I've said before, because logistics make the romance of publishing possible. A publisher can also outsource its logistics so it can focus on the sides of publishing it loves best and does best—probably editorial, sales and marketing. But just because you outsource doesn’t mean you can forget about operations, fulfillment and accounting. You just need to be involved in a different way at a different level.

Tom Woll has a number of suggestions for taking some (but not all) of the pain out of these functions.

* Outsourcing Accounts Receivable.
The pain of accounts receivable (AR) is that trade and other large accounts don’t pay in 30 days. “The average collection period in the book industry is between 90 and 120 days from the time of invoice. . . . The difficulty of collecting accounts receivable is, indeed, one of the primary reasons publishers use distributors . . . to cope with this job of collection.” (pp. 276-77) But you still have to monitor closely what the distributor owes you. And if the distributor goes bankrupt, you’ll likely see little if any of your money.

* Doing AR Yourself.
If you handle your own collections, it is vital to “monitor your accounts receivable every day” (p. 277), focusing on accounts that are more than 90 days overdue. As I’ve said before, it’s all about cash flow, baby.

* Outsourcing Warehousing and Fulfillment.
Customer expectations these days are that an item ordered will be shipped within twenty-four hours. Again, this is not an easy task, and many choose to outsource warehousing and shipping. But be careful.
    1. Don’t put your entire stock with one distributor. Again, if the distributor goes bankrupt, “your entire stock of books will be frozen (locked up) by the bankruptcy court and unavailable to you for some length of time” (p. 278). So you may want to handle some yourself or hire a second service to handle, for example, book clubs, premium sales and review copies.
    2. In any case, make sure the fulfillment service you use understands the fragility of books. A torn cover can make a book unsaleable.

Outsourcing was all the rage several years ago. And it can be very helpful for small or large publishers. But there are always drawbacks with every choice, and the industry is full of horror stories about outsourcing gone very wrong. Publishers should consider the pluses and minuses carefully when deciding how to handle logistics.

Is There No Accounting for Editors?

Perhaps the least number-oriented species of human being is that of editors.* Figures, subtotals, net present value, gross margin are as nothing in their sight. So should we just consign editors to the outer darkness of a numberless eternity? Is there to be no accounting for editors?

Accounting Mysteries

The accountants I work with are some of my favorite colleagues. It's not their fault that accounting is backwards.

For example, "accounts receivable" is money other people owe you. And what does accounting consider this money to be that you do not have? An asset of course! And money you do have in the bank would seem like a good thing, right? Wrong. It is a liability if you have unpaid bills. No wonder eyes glaze over when accountants speak. (But as I say, it's not their fault.)