May 16, 2012Don't Just Spot the Future, Make the FutureOur desire to know the future seems limitless. Our ability to know it, however, is very limited. So how are we to satisfy those longings that even Snickers can't satisfy? Here's a clue: it's not measuring how many hits you get when you Google something because everything gets a gazillion hits. The latest issue of Clarence Birdseye was a naturalist who took a vacation in Labrador where he saw how frozen fish tasted great when cooked later. As a result he launched not a new science but a whole new food industry. Then there was the Oxford philologist who invented a language. His Catholicism, love of nature and suspicions of the industrial world, combined with his need to create a history for this language, resulted in what we all know as Middle Earth. And that is a clue for writers and publishers looking for good book ideas. Look for the creative intersection of typically unrelated fields of thought or enterprise. Kenneth Bailey combined New Testament Yes, we take a chance when pursuing something that's not tried and true. But it just might be the future. Posted by Andy Le Peau
at May 16, 2012 9:12 AM
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