February 15, 2012What Publishers Can Learn from the AirlinesBook publishers are desperate for new business models. While standing in line at the airport recently, I thought maybe we could look to the airline industry for inspiration. If we did, here are some things you might see from publishers:
Considering how well the airlines have done in recent years, maybe I've inspired you too. How else could publishers run their business like an airline? You'll also end up with a headcold approximately two days after you finish reading the book. Here's an idea: They could include a little baggie with each book in case it somehow causes, um, turbulence. I've wanted that quite a few times, actually... Comment by: Tim Challies at February 15, 2012 9:35 AMThe author could greet everyone personally as they begin reading the book. Comment by: Rob Stroud at February 15, 2012 11:38 AMOh, you guys are gooooood! Comment by: Andy Le Peau at February 15, 2012 12:14 PMAnd even though you bought 2 copies (1 for you and one for your spouse with whom you're celebrating a wedding anniversary) 3 months in advance, you'll have to wait until everyone else has read theirs before you can read yours, and you'll have to sit 15 feet apart from each other while you're reading. That's what happened to a couple I know who flew from Los Angeles to Minneapolis this past weekend. I thought, Nice job, airlines. Nice job. Comment by: Jadell at February 15, 2012 12:24 PMAnd before you begin reading, you can be scientifically scanned and, if you look particularly suspicious,* you may be selected to be subject to an intimate frisking. *By "suspicious" in this context, we actually mean innocuous. Comment by: Rob Stroud at February 15, 2012 6:11 PMIf you want to carry anything else while reading your book you have to pay more. Despite the fact that it's the same every time before you start reading any book you are forced to undergo training on how to remove yourself from the book in case it gets particularly dangerous, or there's a significant plot twist or something. Every five minutes while reading your book someone interrupts you to see if you'd like to take out a mortgage to afford a frozen sandwich. Comment by: Sam Isaacson at February 16, 2012 7:24 AMEach book will sell for a different price based on a complicated formula involving its place on the shelf, which bookstore its in, the day of the week, hour of the day, and whether or not the purchaser belongs to any incentive programs or not. One book can sell for $4, the one next to it $35. Down the street at the other bookstore, you can get one in the 3rd position on the shelf for $16 if you belong to AAA. And occasionally, you'll get an unexpected upgrade from paperback to hardcover because they ran out of paperback, or are just feeling generous that day. Comment by: Eric S. Mueller at February 16, 2012 7:39 AMWill people look at me askance, or try to move away, if I bring my small children along to read it? Fun conversation and provocative post - thanks! Comment by: carolyn weber at February 16, 2012 7:46 AMFun post with magnificent responses. Since I write a travel humor blog, here's my response. It opens with your head shot and closes with shameless PR to sell an IVP book. :) Comment by: Charlene Ann Baumbich at February 16, 2012 1:40 PMYou can reserve your book, but the day it is released, the publisher may decide not to release it after all. You will be automatically assigned a different book, but it may be 500 pages longer than the one you ordered, and you will have to sit near a bathroom to read it. Comment by: Chip at February 16, 2012 1:50 PMOh, Charlene! And a beautiful headshot (of yours truly) it is! And shameless PR for an IVP book! Well, of course there is no shame ever in such a thing! Comment by: Andy Le Peau at February 16, 2012 1:57 PMYou must either be a member of the Frequent Reader Club or pay an outrageous premium to look out a window occasionally while you're reading or to be able to easily get up and go to the bathroom. And you'll pay a whole lot extra to be able to stetch out and be comfortable during a long book, but we'll let you read first and drink and eat free. Comment by: Hal & Melanie Young at February 19, 2012 7:17 AMI liked seeing Liesel's peipsectrve because everything I read about this subject before was from a Jewish person or American soldier's peipsectrve. It is interesting to see how kids grow up to form opinions and how people can only keep them to themselves so much. Sometimes it is too painful not to be kind! If you like this book, you should read The Red Scarf Girl too. It deals with similar issues for a girl coming of age in communist China who is torn between the values of her family and the values she is learning in school and society. This book also reminded me of Skellig in a way because I kept thinking that Max was like the weird, magical man who the kids found in the shed. If they do make it a movie, I hope that Jean-Pierre Jeunet directs it and it looks something like City of the Lost Children ! Comment by: Ridoh at March 19, 2012 10:33 PMComments are closed for this entry. |
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