May 17, 2011
It’s not news that a strong brand can be your biggest asset. That’s one of the main points Michael Thompson made in his Merchants of Culture (which I blogged about here). When gatekeepers and consumers know who you are, what you stand for and what they are guaranteed to get from you, your work as a publisher becomes much easier—and very likely more profitable.
What is less often noted is that a strong brand can also be your biggest limitation.Continue reading "Brand Limits"
May 10, 2011
Lighting a Candle of Technology
“Corbin and Eric want you to read to them, Mimi.” It’s not unusual for our son, Philip, to let us know that his sons want their grandmother to read to them. So this last Sunday Phyllis pulled out The Magic Bicycle by John Bibee. And as they sat quietly and attentive, she read to them—via Skype.Continue reading "Lighting a Candle of Technology"
May 3, 2011
Out of the Wasteland
Fifty years ago this month, the phrase “vast wasteland” entered the national lexicon when Newton Minow, then chair of the FCC, spoke before the National Association of Broadcasters. It even inspired Hollywood producer Sherwood Schwartz to name the sinking ship in Gilligan’s Island after him.Continue reading "Out of the Wasteland"
Posted by Andy Le Peau at 8:30 AM