January 25, 2011
Giving Them Takeaway
How do you keep a reader reading? Inquiring writers and editors of nonfiction want to know. There are many ways to do so. No one single formula should always be employed, but one that many writers and editors use effectively is to provide takeaway.
What’s takeaway?Continue reading "Giving Them Takeaway"
Posted by Andy Le Peau at 7:56 AM
January 20, 2011
JFK's Speech: Still a Model Fifty Years Later
On January 20, 1961, John Kennedy gave what some consider to be the greatest presidential inaugural speech of the twentieth century. What made it so effective rhetorically? Max Atkinson identifies several key techniques:Continue reading "JFK's Speech: Still a Model Fifty Years Later"
Posted by Andy Le Peau at 7:46 AM
January 18, 2011
I Have Two Sons in Tucson
I have two sons in Tucson. Dave and Phil have been deeply touched by the recent violence that rocked that Southwestern city. Such tragedies have hit our country before. With all their heartbreaking similarities, each is unique. For my sons, this one felt different. Closer to home. They, as I, have many times driven by that Safeway and been in the McKale Center where the memorial was held.Continue reading "I Have Two Sons in Tucson"
January 11, 2011
In Praise of Lists
Reasons to Make Lists
January 4, 2011
The 2011 Andys
You've been waiting anxiously for a year since the last awards were given out. Who will receive the coveted 2011 Andys for the books from my reading list? Who will walk on stage to claim the prize, to thank their parents, their mentors, even their editors? Well, the wait is over. The winners are . . .Continue reading "The 2011 Andys"