May 27, 2009Saving the Textbook--or NotWe know the problems with textbooks: stratospheric retail prices that have put the used book market into hyperdrive that has forced publishers to put out new editions more frequently that has pushed retail prices even higher. Who will save us from this cycle of futility? Continue reading "Saving the Textbook--or Not"Posted by Andy Le Peau
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May 20, 2009The Problem of the Past and the FutureA colleague went to a professional conference recently and came away with these quotable quotes from various presenters: Continue reading "The Problem of the Past and the Future"Posted by Andy Le Peau
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May 14, 2009Report on Successful Book MarketingAs one century ended and another began, what did publishers learn? Here are the results from one report. Continue reading "Report on Successful Book Marketing"Posted by Andy Le Peau
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May 7, 2009Eat Your BookI was talking to an author who had worked for a multinational food company and had recently switched to a not-for-profit organization. She had a book in mind and wondered how many copies we typically sold for a book in that category. I gave her a five-figure range. "Oh, I guess I'll have to get used to that," she said, "because where I came from, we talked about selling millions of boxes." Continue reading "Eat Your Book"Posted by Andy Le Peau
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