IVP - Andy Unedited - February 2009 Archives

Bad Title Strategies

If one of the most difficult tasks in publishing is coming up with a good concept for a book, surely a close second is coming up with a good nonfiction book title. It's so hard that even when you are trying to do a good job you often end up making a baboon out of yourself. I'll be saying more about titling in upcoming posts. For now, here are two opposite and equally bad directions to go in titling a book.

Walking Out on the Speaker

I was at a conference last week with many excellent, well-known speakers. They made presentations at plenary sessions of over a thousand and at seminars with fifty to hundred people. Regardless of the notoriety, prestige or quality of the speaker, or the intimacy of the group, those who attended felt free to walk in and out of the sessions at will--perhaps several times in a session for a single individual.

This is not a new, of course. I've noticed it for some time in a wide variety of settings. Thirty years ago, however, it was not so.

To my friend, Samuel L. Clemens

Mark Twain is without a doubt one of the most colorful characters of the American literary scene. Here is an episode (found in John Tebbel's Between Covers) recounted by Twain's publisher, Frank Nelson Doubleday, in his The Memoirs of a Publisher. I reproduce it here for your enjoyment without comment, as no comment is required.

Two Digital Lenses

Two recent pieces on the digital future of publishing don't so much disagree as they do look at the world through very different lenses. While both lenses are important, it is easy in our fast-paced, do-it-now, do-everything-now, ADD culture to lose track of the one in light of the other.

Concept Books

Authors need a platform, a group of people with whom authors are already networked who are waiting and wanting to buy the authors' books. I've said that here before, though the idea is not unique to me. But can books by authors who don't have a platform sell well? Actually, I think they can.

Courage to Publish

No doubt publishing is difficult these days. But whatever challenges you and I may face, they are not very significant compared to what Lasantha Wickrematunge faced in the violence-filled country of Sri Lanka over the last fifteen years. There he was a crusading journalist who was not afraid to expose corruption and scandal both in the government and in the opposition. On January 8 he died for his efforts.

He left behind, however, a last editorial to be published on his death. It is a testament to integrity, to humanity, to doing what is right and to looking to the welfare of others before looking out for ourselves. It is publishing with courage.