IVP - Andy Unedited - July 2007 Archives

Nothing Beats Talent

As I wrote in a previous blog entry, First, Break All the Rules is the best management book I’ve read. One of most useful concepts that Marcus Buckingham and Curt Coffman offer is that of distinguishing talent (p. 71) from skill and knowledge (p. 83). Talent is “a recurring pattern of thought, feeling, or behavior that can be productively applied.” Talents are “the driving force behind an individual’s job performance.” They are “the four-lane highways in your mind.”

The Best Management Book I've Read

First, Break All the Rules is without a doubt the best management book I’ve ever read. All I can say is read it and do likewise.

Well, actually, I can say more. Why is it good? The way it was put together. It’s not just some management consultants giving you their dog and pony show. Two Gallup Organization leaders, Marcus Buckingham and Curt Coffman, took the results of surveys and interviews with eighty thousand managers in over four hundred companies, summarizing what the best actually do best and how they do it.

Here’s a sampling of the management myths they bust.

The Art of Pastoring

For years people have been telling me that The Art of Pastoring by David Hansen is a great book. They said it really isn't just for pastors but for any Christian who seeks to minister to others. They said it was not superficial but full of deep insights. They said the author, David Hansen, told great stories.

Even though InterVarsity Press published it a baker's dozen years ago, I had never read it. Until now. What I have discovered is that everyone was right.

The Joy of Reading

Much has been made of the massive effort Scholastic, Harry Potter's publisher in the United States, has made to keep the final book secret till it is revealed (and sold!) to all on July 21. Scholastic says it is to keep the plot from becoming known and spoiling it for all those Potter fans out there. (The cynic in me wonders if it isn't to create more hype and sell more books. After all, on July 22, anyone can be a spoiler by putting key plot points on the web.)

Nonetheless, Time magazine's article on Scholastic's efforts concludes with an interesting reflection on what in fact does make reading enjoyable.

Creating Readers

I was in Atlanta this past week at the International Christian Retail Show with thousands of others interested in Christian books and Christian music and Christian gifts. As we stood in the aisles, one colleague reminded me of APA President Pat Schroeder's comment that publishing is the only industry that doesn't seek to create consumers. The tobacco companies do it. McDonald's does it. (Those Happy Meals are hard to resist.) Publishers do some--but not much--to grow readers.

"But what about Harry Potter?" you protest. "Look, we've got a 12 million copy first printing! Biggest in history! Kids lined up at stores at midnight! Surely that is helping!" Apparently, not so.

Starting to Read

My recent blog on the need to encourage reading among youth got me thinking about my own early experience with reading. I clearly remember growing up with two older siblings who, to my mind, were book hounds. They belonged to kids' book clubs and seemed to read all the time. Not me. I was (my coworkers and friends will no doubt find this hard to believe) as social as Paris Hilton at a party in, well, Paris.

With people I was great. Reading on my own was hard. I struggled from word to word. I would much rather be entertaining a crowd. Reading aloud was torture. I remember painfully having to give an oral book report in third grade and only being able to make it through one or two chapters of Winnie-the-Pooh and being mortified at the horribly incomplete job I did in front of the class and the teacher, hoping no one would notice I said nothing about 90 percent of the book. I'm amazed I ever picked up another book again.

But I did, and another, and another. Maybe it was the example of my brother and sister, or not wanting to be left behind. Or maybe it was the membership to that kids' book club that seemed so cool. But by the summer after my eighth-grade year I set myself the goal of reading Moby Dick. And I did.

So when my kids were young, I had a policy. I will buy you any book you want me to buy. I don't care if it is Calvin & Hobbes or The Far Side. You want it. You get it. And sometimes they did. We weren't awash in money. But we made it a priority.

Now my kids are adults, and they are recommending books to me. I borrow their books. And their taste is great--from fiction to history to social commentary.

I believe in reading. It changes lives. It did mine.

Nothing New Under the Publishing Sun

Looking for new publishing ideas? One neglected place to look is the past.

The Good News About Going Out of Print

One of my least favorite tasks is attending the meeting where we decide which books will go out of print this year. Every book is a friend and companion. Some are even like children. We want them all to do well in life and find success. Occasionally that does not happen.

The First-Book Syndrome

The other day one of our editors, Dave Zimmerman, came to me with a proposal from a prospective author for a book. It was on prayer, mission, evangelism, the history of global Christianity, the future of Christianity, the Holy Spirit, the Kingdom of God and justice.

I looked at Dave and said, “First-Book Syndrome.” He grimly nodded in agreement.

What is First-Book Syndrome?